THE PIER PRESSURE WEAR VISION:
Pier Pressure is a brand created by Ron Benskin who back in the early 90’s had a vision of being able to express the Pressures of life – Good and Bad. Ron has a love for the water which includes body surfing, boogie boarding and fishing. He realizes the positive impact that being one with the water could have on people decided to kick off a clothing line with a message. This world and life is full of problems, and pressures- It’s your choice, you can “Handle It”, “Take It” “Give It” or “Give In to It”. Whatever “Pressures” you – let Pier Pressure Wear allow you to express it! However you connect to the water, be it fishing, surfing, boating, swimming or just chilling on the beach, do it the way you want, push back, release the Pressure.